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The MEMEnomics Group is a non-profit advocacy dedicated to bringing developmental awareness to the challenges facing our planet.  

Our unique approach shines a light on the developmental barriers present in our government and academic institutions, in our scientific processes, in geopolitics and in our global economic systems that are preventing effective leadership from taking hold. 

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SAID ELIAS DAWLABANI, Founder

Said is a human evolution theorist and a leading authority on the application of stage development to large scale change. He is a writer and public speaker specializing in the Gravesian approach to psychosocial development and the evolution of societal systems. Named one of the world’s boldest thought leaders in 2019. 

He is the author of three books. His first MEMEnomics, The Next-Generation Economic System (2013), brought recognition of his stage development model as a specialty in the field of cultural economics. His work has been translated to over 20 languages including Korean, Mandarin, German and Russian. He has given keynote speeches on sustainable and regenerative economics in many parts of the world. 

His second book, The Light of Ishtar (2021) is a personal memoir that chronicles his journey in life with his wife and soulmate Elza Maalouf through myth and psycho-spirituality. Since 2018 he has turned his attention to the application of stage development to climate change and the economics of the Anthropocene, which are the subject of his third book: Second Sapiens, the Rise of the Planetary Mind and the Future of Humanity (fall 2024). Evolutionary thinkers who read the book consider it a visionary road map that inspires hope and action. Others have called it a manifesto for the future.  

Dawlabani is the founder of The MEMEnomics Group, an advisory that is dedicated to speaking Gaian truth to economic power by uncovering the values of a regenerative future driven by a mandate for de-growth. He was a close associate of renowned geopolitical advisor, the late Don E. Beck, PhD. Beck was Graves’ successor and one of the architects behind South Africa’s transition from Apartheid and the author of Spiral Dynamics, the most authoritative theory on stage development and change. Before teaming up with Beck, Dawlabani had a prominent career in the real estate and home building industries.

In 2005, Dawlabani cofounded The Center for Human Emergence Middle East, with Beck and Maalouf. The center is a think tank that frames sociopolitical and economic issues of the region through the prism of cultural stage development. He’s a past lecturer on the topic of transformational leadership at the Adizes Graduate School in Santa Barbara, and the University of Virginia.

Dawlabani is a prolific blogger and a contributor to The Huffington Post, Medium, Integral Leadership Review, Kosmos Journal and other publications. His work is featured in the Leader to Leader Quarterly Journal, Newsweek and The Christian Science Monitor and on NPR, PRN, and Voice of America. 

ELZA S. MAALOUF, Senior Partner

Elza is a Lebanese-American author, political theorist, and consultant focusing her work on business, cultural and political development of the Arab world.

She is a graduate of Lebanese University Law School and  author of the ground-breaking book: Emerge! The Rise of Functional Democracy and the Future of the Middle East. (October 2014, SelectBooks, Inc.,  New York, NY). The book won two national awards in 2015; the Bronze Medal from the Independent Publishers Association, and the first runner up for the Eric Hoffer Award for debut authors. 

Ms. Maalouf was named by EnlightenNext Magazine one of today’s brightest minds for her expertise on the memetics of the Middle East. She’s a member of the Evolutionary Leaders, an organization made up of the brightest global minds in the fields of science, spirituality, and consciousness studies.  The group’s primary purpose is to advance the conscious evolution of humanity.

Ms. Maalouf is the founder of the Integral Insights Consulting (IIC) Group, and advisory which brings human potential research to bear on organizational challenges and opportunities. The IIC Group is dedicated to the multifaceted development of individuals, teams and organizations.

Ms. Maalouf also  co-founded the Center for Human Emergence Mideast, a think-tank that emphasizes the scientific understanding of cultures through the prism of the “bio-psycho-social systems”, a framework pioneered by Dr. Clare W. Graves  and applied in global hotspots by his successor Dr. Don E. Beck. Through her close work with Dr. Beck, Ms. Maalouf has pioneered the Integral movement and the application of Spiral Dynamics integral in the Middle East. Together, they evolved Muzafer Sherif’s realistic conflict theory by adding to it Beck’s value systems ^VMEMEs and Maalouf’s Indigenous Intelligence and reformulated many social conflict models such as  the ^VACE Model and the Anatomy of a Conflict Model which are detailed in her book.

Ms. Maalouf is currently working on her  Arab Memome Project (AMP), which is a country-by-country examination of the memetic patterns of emergence that offers a unique value-systems based perspective on the conflict in the Muslim World. The AMP offers detailed mapping of economic and political strategies designed to provide each country with a long-term road-map for development in light of the most profound changes the region is currently going through.

Ms. Maalouf is an avid writer and blogger. Her work has appeared in academic journals like the Hague-based Spanda Journal. She’s a frequent contributor to the Huffington Post,  Kosmos Journal, and The Integral Leadership Review.

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DON EDWARD BECK, PhD., Senior Adviser

Dr. Beck is founder and CEO of the Spiral Dynamics Group, Inc. He is also the founder of the Global Centers for Human Emergence, a worldwide constellation of Value System Experts (VSEs) and Integral Design Architects (IDAs) who are helping facilitate the conscious emergence of the human species using a synthesis of profound breakthroughs in human knowledge and capacities.

Dr. Beck was named Outstanding Professor at the University of North Texas in 1978. He has since authored three books: The Crucible; Forging South Africa’s Future, Spiral Dynamics; Mastering Values, Leadership, and Change and Spiral Dynamics in Action, Humanity’s Master Code.  Over a 10-year period he worked with influential political and business leaders in South Africa during that country’s transition from Apartheid, from FW De Klerk to Nelson Mandela and John C. Hall, Chairman of South Africa’s National Peace Committee. Out of that experience came his book The Crucible. He has since worked with Tony Blair’s Policy Unit, the World Bank, and in Israel and Palestine through the CHE-Mideast and the Build Palestine Initiative.  He remains the foremost authority on issues that deal with global value systems and large-scale change.

For decades Dr. Beck has been teaching, developing, and implementing, the evolutionary theory of Spiral Dynamics. For most of the last ten years, his focus has been on adapting the work of his mentor and colleague Clare W. Graves to the field of Large-Scale Psychology. He continues to develop multidimensional leadership models for understanding the evolutionary transformation of human values and cultures. For more about Dr. Beck, please click here.